G2, one of the world’s leading entertainment and esports brands, has today announced its successful Series B investment round. The round was led by the investment arm of the Wilf family, WISE Ventures, who have become part of G2’s ownership group. Among the multiple new investors joining them are The Tornante Company (owned by former Paramount Pictures and The Walt Disney Company CEO) , Gary Vaynerchuk, and G2’s own leadership team.
The capital raised from the Series B investment round will be used towards venturing into new titles, a wider global expansion for the organisation, and G2’s direct-to-fans offerings. Funds will also be utilised for wider investment into the Call of Duty League (CDL), after acquiring full ownership of esports organisation Version1’s Minnesota Rokkr’s Call of Duty League slot. This acquisition of Minnesota Rokkr follows G2 obtaining operating rights to Minnesota Rokkr in late 2023 through a strategic partnership with Version1, owned and operated by the Wilf family. G2 is renowned for being one of the most decorated clubs in the world with over 100 first-place finishes across the last decade, competing in major league titles including League of Legends, Counter-Strike 2, VALORANT, Sim Racing and Rainbox Six Siege.
Funds will also be used toward a broader diversification of G2’s direct-to-fans offerings including updates to its fan-focused app, major content projects and exciting new campaigns that are yet to be announced. With over 30 million fans globally and boasting partnerships with some of the most prestigious mainstream brands globally including Mastercard, Red Bull, Ralph Lauren and Oakley, G2 will look to further establish itself as one of the most successful organisations worldwide, and continue to solidify esports as the new generation of sports.
The investment round introduced multiple new investors, while also seeing existing investors increase their contributions to the organisation. Notable additions to G2’s elite ownership team and shareholder base include WISE Ventures, the investment arm of the Wilf family, owners of the NFL’s Minnesota Vikings and MLS and NWSL teams Orlando City SC and Pride and real estate development company Garden Homes, among other holdings, as well as investor and entrepreneur Gary Vaynerchuk, and the investment arm of former Paramount Pictures and The Walt Disney Company CEO, The Tornante Company.
Previous investors, including Jens Hilgers (Founder of Bitkraft and ESL), Al Tylis (part owner of Necaxa (MX Liga), Wrexham (Welsh Football club), DC United (MLS), DC Pickleball) and Bluepool (owners of Brooklyn Nets (NBA) and New York Liberty (WNBA) ), also increased their investments during this round. Additionally, G2’s leadership team joined as investors and shareholders, reflecting their commitment and confidence in the Company’s future.
New and existing investors join a roster of previous investors that include ties to McLaren Racing, Baltimore Orioles (MLB), LAFC (MLS), Tampa Bay Lightning (NHL) and Portuguese footballer Andre Gomes.
Alban Dechelotte, CEO of G2, comments: “This successful investment round and the addition of our new investors showcases G2’s strength and value as an organisation. This year is our 10th anniversary, and looking back over the last decade, we’ve not only built a globally successful brand with teams that are consistently on top, but also we’ve built a valuable business that’s been profitable for multiple years. As we look ahead, we’re excited to keep building our legacy to become a next generation sports organisation.”
Konrad von Moltke, Principal of WISE Ventures, added: “Since getting to know G2’s management team in early 2023 we have continued to be impressed with their strategic vision, work ethic, operational excellence and communication. We are thrilled to be partnering with G2 on their next stage of growth.”
Jonathan Wilf, Controlling Owner of Version1, commented: “G2 and Version1 are a natural fit. We are fully invested in the future of esports – our partnership with G2 and our investment in this funding round is a testament to that. We are excited to build on the legacy of Version1, and we can’t wait to bring more championships to G2’s global fanbase.”
Celebrating its 10th anniversary in 2025, G2 will be inviting fans to celebrate with exclusive events, exciting new merch collaborations with major global IPs, content drops, and more, looking back at 10 successful years, and looking forward to the organisation’s bright future.
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