Playtech has announced a new long-term partnership with BVGroup, who have chosen Playtech as their exclusive Bingo provider for their brands, including BetVictor and Heart Bingo.
BVGroup has successfully migrated its brands to Playtech Bingo’s new platform, launching on both BetVictor and Heart Bingo. This partnership marks a significant milestone and further solidifies Playtech Bingo’s position as the UK market leader.
By joining Playtech’s network, BetVictor and Heart Bingo will benefit from the largest liquidity pool in the market, offering a wide variety of networked games familiar to Bingo players. Playtech’s experienced product and network management team will provide ongoing support and consultation to ensure the success of this partnership.
The deal also includes side games featuring bespoke content from Playtech’s Eyecon studio, known for industry-leading Bingo slots such as Fluffy Favourites. Playtech and BVGroup will work together to leverage the liquidity and games with exciting campaigns already underway.
Marat Koss, VP of Interactive Gaming at Playtech, said: “We are excited to welcome BVGroup to the Playtech Bingo network. This is a strategic move for BVGroup to transition their Bingo product to Playtech’s new cutting-edge Bingo platform. Heart Bingo is one of the industry’s most successful and well-known brands, and we look forward to working with the BVGroup team to maximize its potential and further strengthen our position as the largest B2B network. We are delighted that BVGroup shares our vision for Bingo and look forward to a long and successful partnership.”
Dayle Fenton, Head of Casino at BVGroup, said: “We are excited to strengthen our partnership with Playtech and leverage their industry-leading Bingo platform. Playtech’s extensive network and expertise will enhance our offering, allowing us to provide an even more engaging experience to our players. We believe this collaboration will enhance our offerings and solidify our position in the market. This marks an exciting new chapter for BVGroup, and we look forward to calling ‘house’ on many exciting campaigns and projects ahead—but for now, eyes down.”
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