Black is Back. With Parimatch, this slogan isn’t just words – it’s a movement. At the end of last year, the brand burst onto the scene with its new campaign of the same name, turning the slogan into a full-fledged phenomenon at iGB Barcelona 2025. There, Parimatch delivered an unforgettable experience, blending the essence of Asian luxury with electrifying energy. The result? An exclusive night that became the talk of the town – and the iGaming industry.
By day, the Parimatch team brought the energy to the stand, where exclusive merch drops created a frenzy, accompanied by a high-energy DJ set and the Hall of Fame zone, which turned the booth into the ultimate selfie spot.
A Night of Bold Elegance and Unmatched Energy
Having wrapped up the daytime program, Parimatch lit up Barcelona at night with its signature electric yellow, opening the doors to an exclusive party THE IDOL: Asian Euphoria – already hailed as one of the industry’s top highlight events of 2025.
Guests stepped into a world where luxury met art. The venue, inspired by Asian opulence, seamlessly blended with cutting-edge installations, adding an edgy flair to the night. The atmosphere was electric, fuelled by Steve Aoki’s legendary performance that had everyone on their feet. And then came the unforgettable ‘cake face’ moment – the perfect embodiment of Parimatch’s energy, a bold yet playful fusion of top-tier Asian luxury and high-voltage excitement.
The Verdict? Parimatch Takes Center Stage
With the “Black is Back” campaign and Parimatch stall being the flagship and highlight moment of the exhibition, nothing could prepare guests for the star-studded Parimatch Asian Euphoria Party. A decorated setting with some of the finest food and drink available, guests were transported into an environment where luxury collided with art. The event space, infused with the grandeur of Asian opulence, effortlessly blended with avant-garde art installations, added a bold, contemporary edge to the evening. The unforgettable and jaw- dropping Steve Aoki performance, combined with the iconic ‘cake-face’ moment had everyone on their feet.
According to the visitors, the Parimatch stall was an inspiring and trendsetting statement that will be remembered as the galvanising centrepiece at iGB Barcelona. Once again, the company is leading the industry with its innovation, energy and boldness. What does Parimatch say about it? Just wait for the next event, you can’t afford to miss it.
To see the full video recap of the event, head over to the official YouTube channel. And to stay up-to-date on future events, make sure to follow Parimatch on their social media!
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