The insurance group die Bayerische continues its successful commitment to e-sports by extending its main sponsorship partnership with Berlin International Gaming (BIG) for an additional two years, until the end of 2026. Since 2021, die Bayerische has stood as a strong partner alongside BIG, supporting one of the most innovative and dynamic sectors of the digital entertainment world.
Martin Gräfer, a member of the board at die Bayerische, explains: “BIG is much more than a classic sponsorship partner for us. The community around BIG is young, digital, and future-oriented—a target group with which we, as an insurer, want to engage in dialogue. Our partnership shows that insurance companies are also relevant in this dynamic world. The renewed contract extension is a clear sign of the sustainable success of our commitment.”
More Than Just Sponsorship: die Bayerische as an Active Part of the Community
Over the past few years, die Bayerische has established itself as a credible player in e-sports, supporting BIG not only as the main sponsor but also through innovative community formats and activations. Whether at Gamescom or during special online events, the company creates genuine added value for the gaming community by focusing on authentic interactions.
A special highlight was the joint youth development program “die Bayerische x BIG SELECTA” in 2024, which discovered and specifically promoted emerging talents. This initiative will continue in the coming years, providing young players with opportunities to build a career in the professional e-sports scene.
Strategic Expansion: Broadening Focus in the Area of Trackmania
In addition to the successful collaboration in League of Legends, die Bayerische is intensifying its commitment in the Trackmania sector. With top players Dennis “Massa” Lotze and Nico “GranaDy” Gyarmati, alongside analyst and content creator Lars “Lars” Buchholz, BIG is further expanding its Trackmania division. In doing so, die Bayerische is deliberately entering a community with significant reach and strong identification potential. After several successful years in League of Legends and two championship titles in the Prime League, the newly formed team currently leads its group with three victories, positioning itself strongly as it enters the Play-Off phase of Germany’s top league.
Daniel Finkler, CEO of Berlin International Gaming, emphasizes: “The partnership with die Bayerische has proven to be a true success model. Extending our collaboration by two more years speaks to the mutual trust and shared successes. We look forward to developing innovative formats, setting new standards in e-sports together, and we thank you for the ongoing support.”
Insurance Reimagined in the Digital Age
The extension of this sponsorship underscores die Bayerische’s strategy to position itself as a modern, approachable, and digital insurance brand. By deliberately building trust within the gaming community, the company is pioneering new paths in customer engagement and establishing itself sustainably as an innovative insurer for tomorrow’s generation.
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