Dayan E. Yar joins Ten Square Games S.A. as its new Chief Product Officer, effective January 27, 2025. Dayan brings over 17 years of experience in the gaming industry, having held leadership roles at Zynga, SciPlay, and Playstudios. His extensive expertise in product strategy, LiveOps, and game innovation will be instrumental in driving the turnaround of TSG’s flagship titles and positioning the company for sustainable growth.
“- 2024 was a year of immense effort by the TSG team, who showed exceptional dedication in identifying obstacles to the growth of our main products and understanding the evolving needs of our players.” said Andrzej Ilczuk, CEO of Ten Square Games. “This invaluable effort has laid the groundwork for our next chapter. Combining our team’s insights with Dayan’s vast experience in overcoming market challenges and driving product excellence, we are confident that we are on the best possible path to recovery and growth.”
Dayan Yar’s career spans 17 years of significant achievements in product strategy, game design, and innovation. Originally pursuing studies in nuclear physics with dreams of becoming an astronaut, his career path shifted when he created a game during his final year of college. That project, a sci-fi MMO strategy game, went on to win MMO of the Year, launching his journey into the gaming industry.
Since then, Dayan has worked extensively on action RPGs, MMORPGs, and card games in roles such as game designer, systems designer, and economy designer. In 2016, he transitioned to the mobile gaming industry, focusing on product management. His expertise spans a variety of genres, including social casino, card games, and casual titles, such as Words with Friends.
Dayan has held pivotal roles at industry leaders such as DeNA, Playstudios, Zynga, and SciPlay, contributing to both live games and new game development. At Zynga, he led efforts on Hit it Rich, achieving a 68% increase in revenue bookings and a 43% growth in payer percentage, while spearheading features that improved early user experiences and boosted revenue per install by 44%. During his time at Jackpot Party, Dayan was responsible for managing the company’s largest title, delivering $400 million in gross revenue and expanding revenue bookings by 14% in 2023, marking the 7th consecutive quarter of double-digit growth for a 12-year-old product.
Dayan Yar, as Chief Product Officer at Ten Square Games, will emphasize a structured approach to developing the company’s core products and implementing strategies that seamlessly combine innovation with player-centric design. Dayan’s mission will be to leverage the deep knowledge and expertise of the TSG team, blending it with proven approaches that have successfully turned around products facing challenging market trends. With a unique blend of technical expertise, creative vision, and strategic leadership, Dayan is well-positioned to boost Ten Square Games’ flagship products, steering them back to a strong growth trajectory.
– “What sets Ten Square Games apart is the unique blend of creativity and the ability to seamlessly integrate diverse game mechanics into its titles,” said Dayan E. Yar, Chief Product Officer at Ten Square Games S.A. – “TSG has carved out a distinctive category in the gaming market, standing out from the competition while offering significant potential for further growth and reaching new audiences. I am proud to join such a talented team and look forward to working together to strengthen the company’s flagship products and deliver unforgettable experiences to players worldwide.”
Dayan Yar’s appointment underscores TSG’s commitment to achieving sustainable growth and delivering innovative gaming experience. The Group continues to invest in the development of its flagship products, which hold strong positions in their respective market segments: fishing and hunting. Additionally, TSG has established a meaningful presence in the flight simulator segment following the acquisition of Rortos and the dynamic development of Wings of Heroes and Real Flight Simulator.
The Group is also working on two new game prototypes to further strengthen its position in the hunting and flight simulator segments. By focusing on revitalizing its two main products, driving the growth of Wings of Heroes, and developing entirely new titles, TSG is setting itself on a solid path for sustainable growth in 2025 and beyond.
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