BetMakers has extended its partnership with Australian operator Betr, aiming to improve fixed-odds solutions and expand access to official data services and Racelab content.  



Key points:  

- The renewed agreement includes the continued use of BetMakers' Price Manager platform to support extensive racing offerings

- BetMakers will supply official data services and racing content to improve Betr’s customer experience

- The extension follows BetMakers’ recent partnership renewals with other operators, solidifying its position in the Australian wagering market

BetMakers has announced an extension of its agreement with Betr, reaffirming its role in providing fixed-odds wagering solutions to the Australian operator.

The renewed partnership includes BetMakers' proprietary Price Manager platform, designed to manage pricing, automate trading strategies and support wagering on over 300,000 races annually across three racing codes: thoroughbred, harness and greyhound.  

In addition to the Price Manager platform, BetMakers will provide official data services sourced from a variety of rights holders and access to Racelab content. This content delivery aims to improve Betr’s offerings across both digital and retail platforms.  

Bill Richmond, Betr COO, said: “BetMakers’ Price Manager platform helps us deliver our market leading Racing product. The solution allows us to offer over 300,000 races a year to our customers and ensure we have content constantly available across the three codes. This collaboration helps us provide an unparalleled experience to our valued customers.”

Lucas Hopkins, BetMakers Head of Commercial, added: “BetMakers is very pleased to extend our existing relationship with Betr. The combination of the BlueBet/Betr businesses has created a significant player in the Australian wagering landscape. The extension of this agreement serves as a strong testament to the crucial role our Price Manager solution plays in the world’s largest Racing books.”  

This partnership extension follows BetMakers’ recent renewal of its fixed-odds agreement with Racing and Wagering Western Australia (RWWA), which supports the TabTouch platform and 330 retail agencies across the state.

BetMakers’ international reach has also expanded through agreements with global operators, including Delasport, bet365 and Kambi.

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