宾果俱乐部位于英国克里克伍德和北安普敦。



Buzz Bingo 已完成对位于英国克里克伍德和北安普顿的两家 Merkur 门店的收购。  

收购意向的消息 于 5 月公布。Buzz Bingo 旗下场馆的剪彩仪式定于 9 月举行。  

这两家宾果游戏厅开业已逾 25 年，去年接待了 40 多万名客人，每月平均奖金高达 100 万英镑（127 万美元）。尤其是位于伦敦克里克伍德的宾果游戏厅，其单家宾果游戏厅奖金高达 10 万英镑，创下了吉尼斯世界纪录。  

此次收购是 Buzz Bingo 当前业务战略的一部分，旨在成为英国重要的全渠道宾果游戏品牌。此次收购也是 Buzz Bingo 在赫特福德郡博勒姆伍德开设首家“精品”俱乐部之后进行的，旨在吸引年轻玩家。

对于此次收购，Buzz Bingo 首席执行官 Dominic Mansour 表示：“首次玩宾果游戏的人数正在不断增加，通过我们有趣且数字化的零售网站，我们正在培养一批新的 Buzz Bingo 客户粉丝。

“此次收购的完成以及我们新流媒体概念的试行，清楚地证明了 Buzz 内部的积极发展势头以及我们扭亏为盈计划的成功实施。我们的全渠道战略使我们能够为客户提供零售和在线宾果游戏的最佳服务，我们将继续努力成为全国宾果游戏的首选。”

在其 10 月份发布的年度报告中，即新冠疫情后运营的第一个完整年度，这家宾果游戏运营商的收入增长了 47%，毛利润为 1.37 亿英镑。事实上，在英国，宾果游戏越来越受欢迎，尤其是在年轻玩家中，麦加宾果 (Mecca Bingo) 等公司与日间脱口秀节目《Loose Women》合作，推出了一系列品牌在线刮刮卡。  

在《Trafficology》六月刊中，  我们与Mecca Bingo 的公关和社交媒体主管 Mark Cheevers探讨了其通过影响力营销吸引新玩家的策略。




The bingo clubs are located in Cricklewood and Northampton, UK.


Buzz Bingo has completed its acquisition of two Merkur locations in Cricklewood and Northampton, UK.  

News of the intended acquisitions was announced in May. The ribbon-cutting for the venues under Buzz Bingo ownership is scheduled for September.  

The two bingo halls have been open for over 25 years and welcomed more than 400,000 guests last year, with an average payout of £1m ($1.27m) in prizes monthly. In particular, the Cricklewood, London location holds a Guinness World Record for the highest single bingo house prize at £100,000.  

The acquisitions are part of Buzz Bingo’s current business strategy to become a key omnichannel bingo brand in the UK. The acquisitions also follow the opening of Buzz Bingo’s first ‘boutique’ club in Borehamwood, Hertfordshire, as part of efforts to appeal to younger players.

On the acquisitions, Buzz Bingo Chief Executive Dominic Mansour said: “There is a huge and growing number of people playing bingo for the first time, and through our fun and digitally enabled retail sites we are building a new fanbase of Buzz Bingo customers.

"The completion of this acquisition alongside the trial of our new streaming concept is clear evidence of the positive momentum within Buzz and the successful delivery of our turn-around plan. Our omnichannel strategy uniquely positions us to leverage the best of both retail and online Bingo for our customers, as we continue our journey to become the nation’s number-one choice for Bingo.”

In its annual report in October, its first full year of operations post-Covid, revenue was up 47% for the bingo operator, with a gross profit of £137m. Indeed, in the UK bingo has been growing in popularity, especially among younger players, with the likes of Mecca Bingo partnering with the daytime talk show Loose Women to create a line of branded online scratch cards.  

On its strategy to appeal to new players via influencer marketing, we spoke with Mecca Bingo’s Head of PR and Social Media Mark Cheevers in the June issue of Trafficology.  

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