The collaboration brings player-focused betting markets and dynamic pricing tools to Pragmatic Play Sports clients, increasing engagement across global football competitions.
Key points:
- Sporting Risk integrates its predictive analytics and trading tools with Pragmatic Play’s sportsbook platform
- New offerings include 42 player markets, 16 team markets and 14 match markets, combinable in bet builders
- The partnership features streamlined integration processes to accelerate operator access to improve betting options.
Sporting Risk has announced a partnership with Pragmatic Play, aimed at bolstering the latter’s sportsbook offerings with a range of advanced football betting features.
The collaboration introduces 42 player markets, 16 team markets and 14 match markets, all combinable through bet builders. These markets come with pre-configured options and stats-driven prompts to provide context and increase user engagement.
Sporting Risk will manage all aspects of the offering, from market creation and settlement to lineup management and dynamic pricing adjustments.
Pragmatic Play’s platform will incorporate Sporting Risk’s advanced trading tools, allowing operators to implement real-time pricing changes and customised market rules for various segments such as leagues, teams and individual players.
Andy Phillips, Sporting Risk CCO, said: "Pragmatic Play’s sportsbook solution is used by an extensive list of operators. Our predictive modelling and sports analytics expertise is driving growth in key markets.”
Good to know: The integration process has been streamlined by Sporting Risk to reduce resource demands and accelerate deployment timelines for Pragmatic Play’s operator network
Gareth Crook, SVP of Sports at Pragmatic Play, added: “Our partnership with Sporting Risk allows Pragmatic Play Sports clients access to a full range of player props and interval-based betting markets across multiple football competitions globally.”
Sporting Risk’s recent activities have included partnerships with other major platform providers, such as Amelco, to improve player props and betting markets. The company has expanded its reach by targeting key markets, including Europe and South Africa.
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