Blask, the AI-driven market analytics ecosystem, has introduced three new metrics that give operators an entirely new perspective on the performance of their brands.
The metrics go far beyond traditional iGaming measures, like GGR and FTDs, by integrating data from diverse sources, including social media, search engines, affiliate links, and content marketing.
They are designed to empower operators with a significantly deeper understanding of their brand’s strengths and weaknesses, both now and into the future.
They include:
Brand’s Accumulated Power (BAP), which captures real-time engagement and the future potential of a brand by integrating real-time signals such as search interest, brand visibility, and digital engagement.
Acquisition Power Score (APS), calculated in consumers and measuring a brand’s ability to convert its market presence into new customers.
Competitive Earning Baseline (CEB), a US dollar measure that offers a projection of the revenue a brand should realistically capture based on its market influence.
Blask CEO Max Tesla said: “Since we publicly launched Blask last year, our focus has been to provide the data in a way that allows businesses not just to measure success, but to actively shape it. With these new metrics, we’ve changed the game completely. This is about offering a real-time, forward-looking view of brand performance that is rooted in data and designed for action.”
Blask is already being used by some of the biggest names in the industry, including bet365, Stake and Yolo Investments. It offers real-time data for more than 40 jurisdictions, with many more to be added over the coming months.
The new metrics are also drawing interest from beyond the iGaming industry, with diverse sectors including fintech, entertainment and even fashion likely to benefit.
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