Kindred has officially launched its Kindred Sportsbook Platform (KSP) in the regulated market of Estonia.
KSP’s Estonia entry is part of the operator’s goal to develop new proprietary solutions and have full end-to-end control over its products, limiting the dependency on external suppliers.
During the sportsbook’s first week of operations in the Baltic country, players were given tailored profit boosts and other rewards tied to local teams and events, such as the EuroBasket game and an exhibition tennis event – both held at the Tallinn Unibet Arena.
KSP is built with an optimal player experience in mind, boasting features like BetBuilder and easy platform migration to mitigate customer disruption.
Additionally, the solution introduces dynamic cash-out and tenancy-based odds adjustments that complement local initiatives and brands, which will help Kindred scale KSP across all other available markets.
“As we celebrate this achievement, we remain focused on the journey ahead. Together, we are building a market-leading sportsbook that embodies Kindred’s values of innovation, responsibility, and excellence,” the company explained.
“The launch of KSP in Estonia is more than just a technological milestone; it’s a testament to what we can achieve when we innovate with purpose. We’re excited to continue delivering a world-class sports betting experience to our customers, one market at a time.”
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