Sporting Risk, the experts in betting, forecasting and analytics in sport, has expanded its in-play soccer betting offering with eight new competitions, further cementing its position as a leader in the player props and same-game multi (SGM) space.
In addition to this expansion is the BetBuilder CoPilot, an industry-first innovation designed to enhance the Same Game Multi (SGM) experience by guiding users through market selection with real-time insights and contextual recommendations.
Sporting Risk’s latest upgrade strengthens its position as a one-stop shop for operators looking to elevate their soccer product to Tier 1. This enhancement introduces the deepest player props offering in the market, expanded micro markets for heightened engagement, and dynamic bet prompts that surface compelling in-play insights. With head-to-head matchups, pre-canned SGM options, and full in-play BetBuilder functionality, Sporting Risk delivers unparalleled market coverage to provide a peerless Soccer product from a single additional integration.
Andy Phillips, SportingRisk CCO, commented: “Our commitment to innovation in the in-play and player prop space is what sets us apart. With eight new competitions added and the launch of our BetBuilder CoPilot, we’re giving operators the tools to differentiate, engage, and ultimately drive more revenue. This is the next step in making soccer betting more dynamic, data-driven, and user-friendly.”
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