Betsson, the leading Sports Betting and Online Casino operator, and Boca Juniors, Latin America’s best-known international club, announced the extension of their successful partnership. Betsson will continue supporting the club as its main sponsor and front jersey partner through December 2028.
Juan Roman Riquelme, President of Boca Juniors, said: “We are delighted. We were lucky enough to start this partnership with Betsson on 25 June 2023, and today, thanks to Betsson’s trust and the great work that is being done, we can renew it until the end of 2028. For me, this brings great happiness, and I am very grateful for the trust. I hope the future finds us celebrating together.”
Jesper Svensson, CEO of Betsson Operations, reflected on the impact of this collaboration, highlighting how the initial agreement, signed in June of 2023, marked a pivotal moment in Betsson’s growth in Latin America: “We have always admired the rich history and legacy of Boca Juniors, and we are truly honoured to continue supporting this extraordinary club. As a company with Swedish roots, we feel a deep connection through both shared history and passion. This partnership not only strengthens our presence in the region but also helps us engage with a global audience.”
Maximiliano Bellio, Betsson’s Country Manager for Argentina, said: “From the start, Boca’s leadership, especially Juan Román Riquelme, has shown great professionalism in working with us. This renewal reinforces our commitment to Latin American football and reflects our ongoing success in the region. With over 60 years of expertise, Betsson brings security and experience, and we are dedicated to promoting responsible gaming while enhancing the entertainment experience for legal-age fans.”
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