John Gordon, CEO of Incentive Games, has officially joined the HotTakes team as a strategic advisor, ahead of their highly anticipated US launch.

HotTakes, a leading B2C Free-to-Play sports prediction app with a strong affiliate network, has achieved rapid growth in the Canadian market and is poised for major expansion with their upcoming launch in the United States.

Incentive Games, an investor in HotTakes, has consistently supported the company throughout their journey, participating in the past two funding rounds. John Gordon has been actively involved in providing strategic guidance on product development and overall business strategy, and HotTakes has now formalised this valuable relationship.

John Gordon said, “I am incredibly proud to be part of the HotTakes journey. Their growth trajectory is genuinely outstanding and collaborating with Tyler, James, and Kevin has been a joy over the last few years. Their understanding of product development, technology, and how to build something special is evident in their success. At Incentive Games, we excel in player retention, and I firmly believe that the HotTakes team possesses unrivalled expertise in user acquisition.”

James White, COO and Co-Founder of HotTakes, added, “We couldn’t be more thrilled to formally announce John as our strategic advisor. His rare blend of product, relationship building and leadership skills is unparalleled in the space – he has had a monumental impact on our company. John and Incentive Games’ expertise in retention, combined with our focus on acquisition, has been a match made in heaven.”

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