The awards highlight sportsbooks excelling in various categories, with winners determined through a combination of user feedback and proprietary data.



Key points:  

- Bet365 led with three awards, including ‘Most Popular Sportsbook’  

- Sky Bet won ‘Best Safer Gambling Tools’ and ‘Best Free to Play Game’  

- Newcomers like BetMGM and Sporting Index received recognition for innovation and market growth

Oddschecker has revealed the winners of its first-ever ‘Oddschecker Endorsed’ awards. The initiative recognises sportsbooks that performed strongly in key categories, based on a combination of user feedback and Oddschecker’s proprietary data from 2024.

Bet365 secured three awards, including ‘Most Popular Sportsbook,’ which was determined by consistent performance in betslip clicks and bets placed across the platform throughout the year. The sportsbook also received accolades for its ‘Best Bet Builder’ and ‘Best In-Play Product’.

Sky Bet also emerged as a prominent winner, earning recognition for ‘Best Safer Gambling Tools’ and its Super 6 offering, which won ‘Best Free to Play Game’. Additionally, Sky Bet was named ‘Best Football Product’, voted as the favourite in the category by 36% of users.

Other notable winners included William Hill for its horse racing product, Ladbrokes for its political betting expertise and Paddy Power for ‘Most Generous Bookmaker’ and ‘Best New Promotion’ with its Super Sub launch.

Rising stars BetMGM and Sporting Index were acknowledged for their contributions to market innovation, with BetMGM receiving the title of ‘Best New Bookmaker’.

The awards were based on site metrics, such as betting activity and traffic, alongside user evaluations of product quality and satisfaction.

Good to know: Recognised sportsbooks are eligible to licence the ‘Oddschecker Endorsed’ branding for marketing purposes in 2025

Andrew Bramley, FairPlay Sports Media Commercial Director, commented: “Oddschecker brings a unique combination of betting expertise and accessible data, encompassing traffic insights, odds and promotion comparison and qualified user perceptions.”

Earlier in 2024, Oddschecker partnered with The Betting Professor to provide users with data-driven betting tips. Additionally, the platform collaborated with Low6 to introduce a horse racing-themed bingo game during the Cheltenham Festival, further expanding its offerings to bettors.

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