The agreement involves an initial two-year deal.



Key points:

- QuinnBet will have brand exposure at the Den and online

- The brand has agreed a number of other deals previously within the sport

QuinnBet has revealed its latest partnership in the world of football, becoming an official sponsor of Millwall Football Club.

With this initial two-year partnership, QuinnBet will benefit from brand exposure both in-person around the Lions' home ground of the Den and online through the club’s official club channels.

The online sports betting and casino operator has previously signed several deals within football, including partnering with Cardiff City FC as its back-of-shirt sponsor in August 2024, while it has also been involved with other clubs such as Northampton Town FC, Hibernian FC and Peterborough United.

Millwall CCO Luke Wilson said: “We are pleased to welcome QuinnBet onboard as an official partner, giving their brand extensive exposure through both our participation in the EFL Championship and via our online reach.  

“We are looking forward to building our relationship with them over the next two years and beyond.”

Good to know: Recently, a proposed amendment to the Football Governance Bill, which sought for clubs to consult fans on gambling advertising and sponsorship, was withdrawn

QuinnBet Head of Commercial and Sponsorship Niall McPartland added: “We are delighted to partner with Millwall FC on this initial two-year deal. QuinnBet enjoys great support from UK punters, not least because of our huge selection of football markets and competitive odds.  

“We are very proud to partner with football clubs across the UK, it has the dual benefit of giving great visibility to both our brand and promoting responsible gambling, which is integral to our business, while at the same time supporting the game. We would like to wish everyone at Millwall FC the very best for the season ahead.”

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