Imagine Live has entered the Serbian market through a partnership with operator King.rs. The deal introduces live blackjack and roulette tables tailored to local preferences, expanding Imagine Live’s European presence.  



Key points:

- Imagine Live partners with King.rs to launch live blackjack and roulette tables in Serbia

- The partnership integrates localised features and the latest live dealer technology

- Imagine Live has previously expanded into Belarus and Georgia

Imagine Live has announced a partnership with Serbian operator King.rs to introduce live dealer Blackjack and Roulette tables. The collaboration aims to offer Serbian players localised features and improved gameplay through Imagine Live’s technology.  

The partnership will see two Blackjack tables and one Roulette table launched, equipped with HD streaming and interactive tools to improve player engagement. This expansion follows Imagine Live’s strategy of tailoring its services to regional preferences.  

Hakob Manukyan, Imagine Live Armenia CEO, commented: “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story.”  

In September 2024, Imagine Live expanded its partnership with Betera in Belarus, launching a dedicated studio featuring branded Roulette and Blackjack tables.

The studio was designed for Belarusian players, with multilingual dealers and HD streaming capabilities.  

Earlier in 2024, Imagine Live also entered the Georgian market through a partnership with Betlive. That deal introduced its Blackjack and Roulette tables to Betlive’s platform.

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