Since joining in late 2022, Hickey has held several roles with the supplier.



Key points:

- Dave Hickey has been promoted from his role as Director of Sports Operations at WA.Technology

- As part of his new position, he will be responsible for the company's commercial strategy

WA.Technology has appointed a new Commerical Director, promoting its former Director of Sports Operations, Dave Hickey, to the role.

Hickey first joined the supplier in November 2022 and, in his short time with the company, has worked a number of leadership positions within sportsbook, commercial and managed services.

Following his promotion, the former Director of Sports Operations will be responsible for overseeing WA.Technology’s commercial strategy, focusing on revenue growth, navigating new partnerships and helping to create localised solutions for the supplier’s partners.

As Hickey looks to create new business opportunities, the markets of Africa, Brazil and Latin America in general are set to be some of his key focuses going forward.

Good to know: WA.Technology has received Gaming Laboratories International (GLI) certification, allowing it to operate in Brazil's regulated iGaming market

Hickey himself said: “I’m absolutely thrilled to be taking on the role of Commercial Director. I have had the pleasure of working with such a talented, innovative team, and I cannot wait to bring those insights to this new role as we forge new avenues for growth in 2025.  

“In my previous role as Director of Sports Operations, I had a great opportunity to work alongside the commercial team, which gave me great insights into the different sectors of our industry – experiences that I have no doubt will shape my role as Commercial Director.  

“I’m particularly looking forward to tapping into the extensive data sets that we have at our disposal, which will ultimately help take our business from strength to strength as we better understand market trends and player preferences, allowing us to empower our partners in achieving greater success.”

In other appointment news today, Brian Dean has been named as Kambi Group’s new Chief People Officer, a newly created role that brings the supplier’s people function to its executive management team.

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