Hefer has been with the operator since November.



Tipico Group has announced that Axel Hefer will assume the role of CEO, succeeding Joachim Baca, who will take over as Chairman of the Supervisory Board.

Hefer first joined the sports betting brand in November when he was named COO.

He brings experience from working for German technology companies, most recently with travel search engine Trivago and before that with online furniture retailer Home24. He has also worked in the private equity sector and started his career as a management consultant.

Hefer also comes from the sporting industry as he currently serves as the Chairman of the Supervisory Board at FC Schalke 04.

Managing Partner of CVC and former Chairman of the Supervisory Board of Tipico Group Daniel Pindur said: “Over the past eight years, Joachim has done a remarkable job in advancing the development of Tipico and establishing it as an international sports betting and technology company.

“We are grateful for his outstanding contributions and are pleased that he will continue to play a key role as Chairman of the Supervisory Board. At the same time, we are delighted to have Axel as an experienced strategist and manager on board with Tipico. In his role as COO, Axel has proven he has the capabilities and vision to continue Tipico’s successful trajectory. We look forward to working together.”

Outgoing CEO and incoming Chairman of the Supervisory Board of Tipico Group Baca commented: “Leading Tipico on its strong growth path, building structures and expanding the product portfolio has been a great privilege. We have thus set the stage for a prosperous future.  

“I am proud of our collective accomplishments and look forward to remaining a part of the team and continuing to contribute to the ongoing success as Chairman of the Supervisory Board. I would like to express my gratitude to all my colleagues and the owners of Tipico for their trust and the exceptional collaboration.”

Hefer himself added: “In recent years, Tipico has evolved from a startup to the definitive market and technology leader in sports betting in Germany. I am eager to continue this success story with the Tipico team and the owners.  

“Together we are committed to providing sports fans with the best and most secure betting experience, extending our market leadership, and achieving additional sustainable growth.”

In other appointment news, Mark Shaw has announced this week that he has taken on the position of Director of Global Payments Strategy at Flutter Entertainment, joining after leaving music streaming giant Spotify in April.

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