Podium and Racecourse Media Group (RMG) are thrilled to announce the launch of a brand-new racing widget, encompassing racecards, results, insight and live odds, which will be rolled out across Reach PLC’s extensive network of news sites.
The racecards launched on The Mirror’s digital platforms in time for horseracing’s biggest betting event of the week, the Cheltenham Festival 2025, which started on Tuesday.
The cutting-edge widget is designed to enhance the accessibility and popularity of British and Irish horse racing and will be rolled out across Reach’s other titles in due course.
Built by Podium, in collaboration with RMG, the leading UK-based horseracing media rights company, the racecards delivers a seamless and engaging experience for racing enthusiasts.
Designed as an embedded iframe, the widget is packed with Podium’s pre-race content, expert runner comments, and race verdicts, providing fans with valuable insights to help inform their betting decisions.
The product features real-time odds from Paddy Power, allowing Mirror audiences that are both existing and new Paddy Power customers, to view live odds and place bets directly through the widget. This integration leverages Paddy Power’s affiliate programme for a seamless betting experience.
Fully customisable to align with the look and feel of partner websites, the racing widget ensures seamless brand integration while maintaining an intuitive user experience. Hosted and supported entirely by Podium, the widget requires minimal technical integration, offering an expedient and low-lift solution for publishers and platforms looking to enhance their racing coverage with a visually engaging and educational tool.
Shane Davison, Marketing Director at Reach PLC said: “We’re excited to bring this innovative racing widget to our audience, offering an engaging and informative experience just in time for Cheltenham. This partnership with Podium enhances our racing coverage, making it more accessible and interactive for our readers.”
Richard Duncan, Head of New Business and Strategic Partnerships at Podium said: “This collaboration with Reach PLC and RMG underscores our commitment to delivering best-in-class digital solutions for racing fans. The widget provides seamless integration, expert insights, and real-time betting opportunities, ensuring a richer experience for both publishers and users.”
Clive Cottrell, Director of Marketing at Racecourse Media Group, said: “We are delighted to team up with Reach PLC and Podium on this exciting project. RMG is always looking at ways to enhance the appeal of the sport, and these new, innovative racecards will no doubt prove popular with readers across Reach’s titles.”
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