On March 3, a joint media event was held by Dynamo Kyiv and GGBET UA, the official partner of the club’s winter training camp. During the conference, the participants discussed the results of recent matches, the team’s preparations for the second half of the season, and new marketing initiatives, as well as shared insights on the team’s partnership with the betting brand.
The team’s experience in the European leagues in January was a challenge for the football club, which the team faced with dignity and learned from. The Dynamo’s captain, ex-Dortmund and West Ham player Andriy Yarmolenko, said that the tournament’s updated format made it even more exciting. Team’s head coach Oleksandr Shovkovskyi highlighted the importance of the team’s winter training camp, adding that it was a crucial stage of preparation.
The team’s deputy general director Maksym Radutskyi spoke about new marketing initiatives: “At the moment it’s difficult to organize offline activities in Ukraine, which is why we’ve launched a number of digital projects as we prepare for the club’s 100th anniversary. In terms of scale, they’re comparable to the EURO 2012 final, which took place in Ukraine. What has been a great help is our synergy with our partners at GGBET, who do a lot of effective, high quality work, and we’ve had an excellent experience collaborating with them.”
As a part of GG.BET’s brand strategy, media events aimed at bringing the team closer to its fans provide a unique opportunity for journalists to receive up-to-date insights into the club’s day-to-day life, creating value for all participants and promoting Ukrainian football.
One aspect of this strategy involves the launch of a YouTube channel, GG.Sport, with the latest football content. In a recent video, legendary Ukrainian footballer Andriy Yarmolenko talked about what motivates him to play, his role as the “older brother” in the team, and his plans once he finishes his career.
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