In a major stride toward comprehensive industry insight, Blask, a leading AI-powered analytics platform in the iGaming sector, has unveiled its new “All Brands” dashboard, enabling operators to assess their brand performance on a truly global scale.
This development breaks the confines of localized analysis by providing access to an all-in-one worldwide database, helping companies identify growth opportunities and refine strategic priorities.
“The new features offer operators the chance to fully grasp where their brands stand globally and swiftly adapt to new opportunities across different regions,” says CEO and co-founder Blask Max Tesla. “А holistic view of the market is essential for strategic growth, as a localized lens can obscure the broader industry picture. “All Brands” replaces the patchwork of disparate data reports with a unified environment for evaluating brand performance and planning further expansion”.
Until now, iGaming operators often relied on fragmented data to evaluate performance, examining metrics on a market-by-market basis. The new “All Brands” interface addresses this challenge, bringing together key indicators from across the globe. It consolidates data for every active iGaming brand, incorporating each brand’s presence in specific markets as well as Blask’s proprietary metrics: Acquisition Power Score (APS), which indicates an operator’s effectiveness in attracting new users, and Competitive Earning Baseline (CEB), offering a projection of potential revenue based on competitive factors. This streamlined system makes it significantly easier for brands to assess their strengths and vulnerabilities and spot pathways for expansion.
The dashboard now also displays the total number of countries in which a brand operates, highlighting the markets where it ranks highest according to Brand’s Accumulated Power (BAP). Unlike traditional metrics, BAP accounts for current signals such as online searches, social media references, and overall audience engagement, producing a more nuanced reflection of brand momentum in real time.
Behind the scenes, Blask uses an innovative blend of computer vision, optical character recognition (OCR), and targeted keyword analysis across multiple languages to discover and evaluate iGaming brands. This process is followed by a manual review stage, resulting in over 95 percent accuracy in determining whether a given brand is part of the iGaming sphere. Operators can filter data over various time frames—from the full period of observation down to specific weeks or months—granting them a detailed perspective on emerging trends and fluctuations.
Providers, analysts, and affiliates also stand to benefit from this improved dashboard, which can help them identify promising partnerships and concentrate resources on markets where APS and CEB suggest strong growth potential. The system caters equally to well-established brands aiming to fortify their dominance and newcomers seeking a foothold on the international stage.
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