Winlandia, the international online casino with a Nordic twist, has added Swish to its cashier for players in Sweden as part of wider efforts to offer a deeply localised experience in each market it targets.
Swish is one of the most popular payment methods in Sweden, allowing users to make payments directly from their bank account using their mobile phone number. Users simply link Swish to their bank account and can make instant payments straight away. About 80% of the Swedish population is today a user of Swish payments.
While initially used for peer-to-peer payments, today Swish can be used to pay for many different things including online casino deposits.
Winlandia sees payments as a major driver of acquisition and retention and goes to great lengths to offer players the options they want to use for depositing and withdrawing. In Sweden Winlandia offers a seamless customer experience using Pay n Play by Trustly, with Bank ID a deposit or withdrawal are made instantly. In addition to Swish, players in Sweden can use Visa, Mastercard, PayPal, Trustly and even Apple Pay.
Adding Swish to its cashier is just one way that Winlandia has localised its offering for players in Sweden. Others include a localised landing page and stocking the lobby with more than 6,500 slot and casino games from in-demand providers such as Pragmatic Play, Play ´n Go and Evolution.
Winlandia, which is powered by the award-winning SkillOnNet platform, also has a dedicated team of customer support agents on hand around the clock to ensure that players in Sweden have the absolute best time when playing at its site.
The online casino has proved to be a big hit since making its debut in Sweden in August 2023, with players drawn to its Nordic charm including plenty of Finnish Sisu.
Christoffer Gronlund, Co-founder & Head of Affiliates at Winlandia, said: “The payment methods offered by the online casino can be the deciding factor in whether players engage with the brand or not and that’s why we are always adding new options to our cashier.
“Swish is hugely popular with people in Sweden with almost 80% of the population using Swish as a service. Our Affiliate and Marketing Partners have addressed their interest in us adding this popular payment method to maximize conversions. As part of our work to continue to localise the Winlandia experience for players in the country, adding Swish was a top priority.
“Players can now use Swish for making payments to Winlandia, taking advantage of its ease of use and speed of deposit. This helps us to deliver the superior player experience needed to engage and entertain players in such a highly competitive market.”
Jacob Ljunggren, Product Director at Leadstar Media said: “Swish is a crucial payment solution for long-term success in the Swedish market, and we’re pleased to welcome Winlandia to the group of casinos offering this option. We look forward to featuring them in our ongoing Swish withdrawal time tests on Casinodealen.se.”
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