hinterzimmer.io announces a new strategic partnership with New Age Games, a games development studio specialising in einstant and slot games, which, in addition to the usual market standards, focuses primarily on entry-level products that enable new customer segments to be addressed and retained in the long term. In particular, players who feel more at home in other categories, such as lotteries or sports betting, or who have not previously been attracted to slot machines at all, should also be addressed. After many years of exclusive development for Germany’s biggest lottery broker ZEAL Network SE, New Age Games aims now to distribute their games to more partners in Germany and beyond.
The collaboration enables hinterzimmer.io to offer the innovative games via its established hinterzimmer.io RGS (Remote Gaming Server) and make them accessible to a wider audience.
The first games from New Age Games have already been integrated and can be used directly by hinterzimmer.io’s partners – including the brand new grid slot/instant game “Drop Kings”.
The teams at hinterzimmer.io and New Age Games have known each other for years and have already worked together on various projects. The new partnership represents the next step in the development of both companies and, in addition to the focus on the German market, it should also promote further internationalisation.
Robert Lenzhofer, CEO of hinterzimmer.io & Hölle Games, said: “The products from New Age Games will further diversify our portfolio and together we can provide an even more exciting offering for lottery, sports betting and, of course, classic slot providers. I’m glad to be working with the talented team of New Age Games even more closely than previously!”
New Age Games said: “We are delighted about this special partnership and look forward to taking New Age Games to the next level with hinterzimmer.io.”
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