New research from global sports marketing agency SPORTFIVE finds a growing interest in women’s football as more than half (54%) of the population aged 16-64 have an interest in women’s football, but 76% of fans feel they don’t see enough coverage of the sport.

• 196 million fans of women’s football aged 16-64 across six surveyed markets
  

• 76% of fans feel that they don’t see enough coverage of women’s football
  

• ‘The national team’ is the most common reason behind fandom
  

Women’s football is undergoing an unparalleled period of growth, with recent years seeing soaring popularity and marked uplifts across every level of the sport.

With a strategic objective to develop the women’s sport business, SPORTFIVE commissioned the whitepaper ‘Rise of Women’s Football – A Movement, Not A Moment’ to recognise and illustrate the value of the most popular women’s sport and underline the crucial steps needed to maximise its full potential.

Analysing women’s football through the lens of six key markets Australia, France, Germany, Spain, the UK and the U.S, the study examines four key components that are driving development in the game: brands, fans, players and media platforms.

For more information and whitepaper visit sportfive.com/press-media

感恩蛇年的福气满满，感恩无私的祝福与分享！

蛇年真是难得给力的一年，祝大家万事顺意！

每日打卡

看到这帖子真是高兴！

楼主加油，我们都看好你哦。

看到这帖子真是高兴！

无回帖，不论坛，这才是人道。

强烈支持楼主ing……

感恩无私的分享与奉献 :)