PR/品牌经理( 1人)
性别:男女不限
年龄:25-45
国籍:不限【不要菲籍,不要越南籍,不要非洲籍,敏感籍贯除外】
语言:中文流利,多语言优先
薪资:面议
工时:9小时、月休4
岗位需求
1,至少 3 年营销经验,最好是在 IT/iGaming 领域,出色的研究能力,市场动态和竞争对手分析。
2,在互联网领域建立雇主品牌计划的专业知识,熟练管理高级社交媒体平台。
3,衡量营销投资回报率指标的强大分析能力(至少 2 年)。
4,有效策划和执行活动的经验,能够在规定的财务限制和时间表内有效管理活动。
5,具有团队建设和管理的领导技能(至少 1 年)
6,出色的书面和口头沟通能力。
* Minimum of 3 years experience in marketing, preferably within the IT/iGaming sector.
* Expertise in establishing employer branding initiatives within the IT field.
* Strong analytical abilities in measuring marketing ROI metrics (minimum 2 years).
* Demonstrated leadership skills for team building and management (minimum 1 year).
* Experience in planning and executing events effectively.
* Capability to manage events efficiently within set financial constraints and timelines.
* Proficiency in managing social media platforms at a senior level.
* Excellent research skills focused on market dynamics and competitor analysis.
* Superior communication skills both written and verbal.
岗位职责
1,对市场趋势和竞争对手进行研究,并制定并执行品牌战略和公司公关策略。
2,拥有相关资源和渠道,通过公关和营销工具,在目标市场和国际行业内建立品牌知名度
3,精通公关、品牌和活动的预算和时间表,并提供有关绩效指标和投资回报率的综合报告
4,和营销机构密切合作,通过权威媒体报道,社交媒体等,以及营销创新方法,扩大品牌知名度,以及维护品牌声誉,管理品牌在线声誉并消除负面影响
5,跨部门合作,与营销团队和国家经理协同做好当地国家市场
As the Brand and PR Manager, your primary focus will be on enhancing brand visibility and company’s brand awareness and maintaining the brand’s reputation. You have to be proactive and have strong leadership skills. As a Brand and PR Manager you will closely work with the marketing team and country manager. Using PR and marketing tools your main goal will be to build brand recognition in our target markets and within the international iGaming industry. As a final destination you will get a strong reputation for the brand.
* Conduct research on market trends and competitors.
* Develop and execute branding strategies.
* Create compelling press releases and enhance brand online visibility through authoritative media coverage and strategic backlinks.
* Manage brand online reputation and level the negativities.
* Make up a roadmap for building PR to get brand awareness.
* Utilize SMM for brand promotion and community engagement.
* Leverage social media platforms to expand brand recognition.
* Manage SMM and set up the campaign for the different events.
* Explore innovative approaches in marketing.
* Work closely with our sponsors and marketing agencies.
* Plan and oversee international events.
* Making up the budgets and timelines for the PR, brand and events.
* Integrate events seamlessly into overarching marketing strategies.
* Deliver comprehensive reports on performance metrics and ROI.
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