Incentive Games, a leading provider of B2B gaming solutions specializing in player acquisition and retention, is excited to announce the appointment of Ahmed Baker as Chief Commercial Officer, effective Monday, 17th February.

With over 20 years of experience in the iGaming industry, Baker has a proven track record of translating high-level strategy into actionable growth. His experience spans both B2B and B2C sectors, where he has consistently driven success. Baker’s expertise in commercial strategy and business development will be essential as Incentive Games continues to expand its Real Money Games portfolio.

John Gordon, CEO of Incentive Games said, “We are thrilled to welcome Ahmed to the executive team. His experience, strategic vision, and proven ability to drive growth make Ahmed a perfect fit for our new Chief Commercial Officer. We are confident that he will be key to our continued success.”

Baker said, “I’m thrilled to join Incentive Games at such an exciting time. I look forward to contributing to the growth of the company and working with the team to replicate the success of their free-to-play games in the Real Money space”

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