The Dutch Gaming Authority (KSA) has issued a warning to VriendenLoterij for an inappropriate advertorial in a major Dutch newspaper. The VriendenLoterij immediately had the article taken offline.

Lotteries regularly use so-called “winner stories” to promote their games of chance. This is allowed, but in such a story gambling may not be presented as a solution to personal or financial problems. The KSA received a report from a citizen that the VriendenLoterij told in such a winner story about a participant who was able to pay medical bills through the prize he won.

By presenting participation in a game of chance as a solution to personal or financial problems, people may spend more money on it than they originally intended. According to the KSA, it is therefore not permitted and inappropriate to advertise by telling winner stories that have to do with, for example, homelessness, medical problems, funeral costs or the payment of overdue bills.

蛇年真是难得给力的一年，祝大家万事顺意！

看到蛇年的祝福真是高兴！愿大家喜气洋洋！

蛇年真是难得给力的一年，祝大家万事顺意！

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感恩蛇年的福气满满，感恩无私的祝福与分享！

激动人心，蛇年到来，无法言表的喜悦！

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激动人心，蛇年到来，无法言表的喜悦！

蛇年加油，我们都期待你大展宏图！