In a separate development, NetBet UK has also announced the extension of its partnership with Arsenal legend Ray Parlour, who will continue as the brand’s ambassador through 2025.
Key points:
- NetBet Denmark has partnered with Relax Gaming to expand its game portfolio
- Concurrently, Ray Parlour has extended his brand ambassador role with NetBet UK for 2025
NetBet has announced two business developments today, renewing its brand ambassador agreement with football legend Ray Parlour in the UK, while simultaneously expanding its gaming portfolio in Denmark through a new partnership with Relax Gaming.
The extension of Parlour's ambassadorship follows a successful initial collaboration in 2024. The former Arsenal midfielder, who was part of the celebrated 'Invincibles' squad, who went an entire Premier League season unbeaten, will continue to feature in NetBet UK's marketing campaigns across both sports and casino products.
His role includes providing analysis and creating social content for the platform's users.
Commenting on the partnership renewal, Ray Parlour stated: "I’ve had a fantastic year with NetBet, and I’m delighted to continue as their brand ambassador in 2025. With so many huge sporting moments ahead, I can’t wait to be part of the action and share it with NetBet’s passionate players.”
In parallel, NetBet Denmark has established a new partnership with Relax Gaming. The collaboration will bring Relax's titles – including Money Train 3, Wildchemy and Temple Tumble – to Danish players.
Commenting on the new partnership with Relax, NetBet Denmark’s PR manager, Claudia Georgevici, stated: "At NetBet, we only partner with companies that have a proven track record of creating entertaining titles for customers to enjoy."
Martin Stålros, CEO at Relax Gaming, added: “We’re really looking forward to working with NetBet Casino. The partnership offers an opportunity to work collaboratively in a key regulated market, allowing Relax to expand its presence in the Danish market and across the Nordics.”
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