此图源自PixelProspector

• Game Itself: 游戏本身的素质怎么样？游戏的命名怎么样？它与相同类型游戏相比如何脱颖而出？在发布后游戏是否进行版本更新？
• Communication: 如何更好的展现和营销自己的游戏? 比如游戏的官网介绍、截图、预告片、游戏试玩视频是否将游戏完美的展现出来?
• Distribution: 游戏的发布渠道是否合理？是否容易买到？所选择的渠道商店是不是在用户中比较受欢迎？
• Price: 游戏的定价是否合理？
• Press: 游戏是否足够有趣来吸引行业媒体注意？得到游戏行业媒体报道推广是自我营销中一个比较有效的方法。
• Customers:游戏能否吸引用户? 游戏玩家听说过你的游戏吗?是否易于购买? 定价能否被接受? 游戏是否能形成口碑相传? 该游戏是否足够让玩家满意从而使其会购买你下一款产品?
• Market: 你所开发的游戏类型市场中表现如何？该类型的需求量有多大？市场饱和了吗？
• Competition: 与相同类型的游戏相比，你的游戏如何?
• Other: 代表所有其他可能的因素，如时代精神/流行趋势，时机，新技术...
• Amount of sales: 考虑可能影响销售金额的因素......
  

一、 游戏本身素质

游戏本身的素质决定了营销推广的基础。
游戏是否足够有趣?(可以借鉴，但一定要有自己的亮点)

• Core Quality of the Game
• Differentiating Factors of the Game
• The Name of the Game
• Updates for the Game
  

二、游戏的推广

how well implemented is the overall communication/promotion strategy for the game?
how visible is the game (steam, websites, youtube, social media, events…?)
does the website/screenshots/videos etc. present the game well?

1. The Website

1.1 Website & Blog Creation (Domain, Hosting, Design)

1.2 List of Websites and Blogs from Game Developers

2. The Video

2.1 Screenrecording and Video Editing Software

2.2 Trailer Creation

2.3 GIF Creation

3. The Screenshots

3.1 Screenshot Creation

4.The Press Kit

4.1 Content and Examples of Press Kits

5. Contacting The Press

5.1 How To Contact Press (new version 2.0 will be released in September 2014)

6. The Blog

6.1 Blogging Software + Themes

6.2 Blogging Ideas for Game Developers

6.3 List of Websites and Blogs from Game Developers

7.The Newsletter

7.1 Newsletter Tools

7.2 List of Game Developers who use Newsletters

8. Social Media

8.1 Social Media Stuff (Twitter, Facebook, Tumblr, Reddit, YouTube, IndieDB…)

8.2 List of Forum Software

9. Game Jams

9.1 List of Game Jams

10. Sales Promotion

10.1 Discounts

10.2 Cross Promotion

11. Side Projects

11.1 List of Side Projects

12. Events & Festivals

12. List of Events & Festivals

13. Advertising

13.1 Advertising

三、定价
is the price reasonable and acceptable for the customers who are into the genre?

• Pricing Strategies
• Discount Strategies
  

四、发行渠道

is the game distributed well?
is the game easy to buy or are there any barriers? (new client required, payment method of choice not offered? etc.)
is the game available from the digital store which the customer prefers?

• Release Date
• Direct Distribution
• Indirect Distribution
  

五、一些经验

• Big List of Indie Game Marketing
• Video Game Postmortems
• Game Revenue and Sales
  

一款独立游戏是如何被发现、评价、购买的？

此图源自PixelProspector

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venk 发表于 2016-2-20 22:57
亲，可以了，快下载吧

下载什么？

queen 发表于 2016-2-20 22:47
每款游戏基本都是这些关键成功要素

亲，可以了，快下载吧

每款游戏基本都是这些关键成功要素

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