Boomerang Digital, the technology-driven entertainment solutions provider built by Andrew Ludlow and Air Dice has announced the appointment of Justin Browning-Smith to the newly created post of Product Director.

Justin, whose industry career started as a Gaming Machine Manager with Scottish and Newcastle in 1994 joins from Aspers Casino where he was Director of Electronic Gaming.

Reporting to Chief Operating Officer Chris Wrigley Justin will take responsibility for Boomerangs growing suite of products, services and innovations ensuring the expanded portfolio is completely aligned and represents best-in-class delivery and value to our customers.

Confirming the news which he described as an ‘appointment of intent’ Boomerang Group Chief Executive Andrew Ludlow said: “I am personally and professionally delighted to be able to announce what is a Tier 1 appointment to a role which will be pivotal to the growth of Boomerang and to our drive to consistently exceed the expectations of our growing customer base across every sector we now supply.

“This is a dynamic new role and Justin’s track record of delivering high profile, industry leading projects including Gala Touchpads for Gala Bingo, Virtual Racing streaming channels and the shop of the future to Ladbrokes and Coral as well as the Aspers’ betting office confirms the calibre of industry talent that we are attracting.”

“Boomerang is about deploying best in class technologies in order to meet the specific operational requirements of our customers and Justin is ideally qualified to help us achieve this. With the exception of a period at PwC, his entire career has been in land based gaming working across the pub, betting, bingo, adult gaming centre and casino sectors.

Justin Browning-Smith added: “Over the past 15-years my focus has been on product development and I am seriously looking forward to continuing that core delivery with Boomerang, a company that is built on enterprise and which has innovation running through its veins.

“The Boomerang culture is underpinned by a real energy and enthusiasm and I am relishing the opportunity to work alongside a highly talented team and of course contributing to Boomerang’s compelling future vision and success story.”

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