Already Media has taken a minority share in 15M, a first-of-its-kind platform for iGaming professionals, focused on providing the tools, resources and learning opportunities that will set a new standard for growth in the industry.

Already Media will become a partner organisation of 15M and take a significant minority share in the business, which had previously been incubated by iGaming entrepreneurs Dmitry Belianin and John Robery.

Alongside Already Media, 15M is supported by Yolo Investments, Blask and BC.Game, who joins as partners.

15M combines educational content from industry heavyweights including former Pinnacle Sports CEO Paris Smith and Yolo Group founder Tim Heath with a growing set of tools designed to help iGaming executives grow both professionally and personally.

Dmitry Belianin, co-founder of 15M, said: “Finding new ways to deliver insights and expertise in a way that helps others develop their careers has become a true passion for me. With the launch of the 15M platform, alongside this partnership and investment from Already Media, we’re now able to help both individuals and businesses strengthen their performance in this most competitive of industries.”

Alina Famenok, CEO of Already Media, added: “We all know how fast the iGaming industry moves, and that staying ahead requires continuous learning. 15M is a game-changer, providing executives with direct access to the knowledge and tools to deliver even better results. We’re looking forward to working closely with the 15M team to help shape the future of professional growth in iGaming.”

The launch of the new 15M platform coincides with the release of even more educational content, including Paris Smith discussing practical strategies for managing risk when growing an iGaming start-up.

Paris Smith, former CEO of Pinnacle Sports, co-founder of Life Winning and Defy the Odds added: “Over my career, I’ve had to learn a lot of lessons the hard way. That’s why I envy those who now have this wealth of professional knowledge at their fingertips via 15M.”

The 15M brand builds upon the idea that career and life-changing lessons can be communicated in just 15 minutes. The 15M platform will develop significantly during 2025, with new products and initiatives focused on shaping the future of iGaming education.

15M is ideal for iGaming professionals looking to improve their performance, industry leaders in search of insights and strategies to stay ahead of the competition, and companies wanting to upskill their teams.

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