The deal will see Reflex Gaming's portfolio of games distributed through Bragg’s remote gaming server.
Key points:
- The partnership enables Reflex Gaming to distribute content globally through Bragg's operator network
- The deal covers existing and future game titles, targeting key markets like the US, UK and Netherlands
- Agreement includes the development of market-specific exclusive titles
Reflex Gaming has announced a new content distribution partnership with Bragg Gaming Group.
The agreement will see Reflex Gaming's portfolio distributed through Bragg's remote gaming server (RGS) to operators in regulated markets worldwide.
The multi-game deal hopes to strengthen Reflex Gaming's position in key European markets – particularly the Netherlands and UK – while facilitating entry into the United States.
The partnership includes provisions for future exclusive titles specifically designed for different market preferences – enabling customised gaming experiences for Bragg's operator network.
Commenting on the new deal, Mat Ingram, Chief Product Officer at Reflex Gaming, stated: “Bragg services more than 30 regulated jurisdictions worldwide, with this agreement facilitating our expansion in key markets on our home continent and in target regions such as the US.
“Reflex Gaming’s product team continues to push boundaries when it comes to game development, and we have no doubt our diverse portfolio will elevate the offering of Bragg’s operator network.”
Niklas Mravlje, Director of Product Marketing at Bragg Gaming Group, added: “Reflex Gaming has a strong existing presence across major European markets thanks to its land-based heritage and more recent iGaming venture.
“Bragg’s industry expertise will help fuel the supplier’s expansion and open the doors to the highly desired US market for their games, as well as solidifying our own position as a leading distributor of best-in-class proprietary content.”
This partnership follows Bragg's recent technology collaboration with Caesars Entertainment, announced earlier this week, which includes RGS technology licensing and exclusive game development initiatives.
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