The partnership will introduce cryptocurrency-based betting options to PFL events, beginning with the Road to Dubai Champions Series on 25 January.
Key points:
- Cloudbet becomes the exclusive Sports Betting and Online Casino Partner of the Professional Fighters League
- The partnership launches with branding and crypto-betting integration at PFL’s Dubai event
- Cloudbet and PFL aim to improve fan engagement through new betting experiences
The Professional Fighters League (PFL) has announced a multi-year partnership with cryptocurrency-focused operator Cloudbet, making it the league’s exclusive Sports Betting and Online Casino Partner.
The collaboration will debut at the Road to Dubai Champions Series on 25 January 2025.
Cloudbet will integrate its services into PFL events, marking the league's first foray into crypto-powered betting. The deal includes prominent Cloudbet branding at events and on broadcasts, alongside plans to increase fan interaction through new betting features.
PFL’s EVP of Global Partnerships, Damian Willoughby, said: “Cloudbet is forging a reputation as a trailblazer in the industry through its innovative approach and world-class suite of products. We believe this is synonymous with the PFL and are elated to collaborate with Cloudbet to bring a fresh and premium experience for our fight fans around the world.”
Good to know: The Road to Dubai Champions Series is set to feature a lightweight title fight between reigning champion Usman Nurmagomedov and challenger Paul Hughes
In February 2024, PFL partnered with Unibet to serve as the official sportsbook for PFL Europe, launching the collaboration during an event at Paris’ Accor Arena. The partnership was part of PFL’s strategy to deepen ties with European markets.
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