Navajo Gaming appoints industry veteran John James as CEO to drive growth and enhance economic impact for the Navajo Nation.



The Navajo Nation Gaming Enterprise (Navajo Gaming) has appointed John James as CEO.

Quincy Natay, Chairman of the Navajo Gaming Board of Directors, confirmed the appointment.

Natay stated: "John James brings extensive gaming and management experience and leadership qualities to lead Navajo Gaming. James has been widely recognised as the industry’s ‘best of the best’ for his exceptional strategic and positive impact. He will stimulate continued growth and success for Navajo Gaming as we remain focused on job creation and enhancing the Navajo economy.”

James has over two decades of experience in the gaming industry, including roles as CEO of River Rock Entertainment Authority in California, CEO of Muckleshoot Casino Resort in Washington, CEO of Soboba Casino Resort in California, COO of Morongo Casino Resort & Spa in California and CEO of Gila River Gaming Enterprises in Arizona.

He has also held leadership positions at Seminole Gaming, Pechanga Resort and Casino and various Station Casino properties.

As CEO, James will oversee operations at Navajo Gaming’s properties, which include Twin Arrows Navajo Casino Resort, Fire Rock Navajo Casino, Northern Edge Navajo Casino, Flowing Water Navajo Casino and Navajo Blue Travel Plaza.

His objectives are reportedly to strengthen Navajo Gaming's economic impact, return revenue to the Navajo Nation and create jobs for members of the Navajo Nation.

James commented: “I am honoured to serve Navajo Gaming’s team and guests under the stewardship of the board and alongside such a strong management team. Our industry is transforming rapidly and there is tremendous opportunity for Navajo Gaming to capitalise on opportunities, elevate guest experiences and solidify our reputation as exceptional destinations where memories are made.”

In July 2023, the enterprise opened the Hard Rock Sportsbook at Twin Arrows Navajo Casino Resort. The grand opening featured Arizona baseball legend Luis Gonzalez and included a ribbon-cutting ceremony and various promotional activities. This partnership with Hard Rock Digital began in 2022 with the launch of a mobile sports betting platform in Arizona.

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