Running an online casino or sportsbook means, above all, staying on top of the numbers. From GGR to CPFD, there’s a huge list of metrics that iGaming operators have to constantly analyze if they want to improve their business’s chances of success.
But getting familiar with a long list of terms is just the beginning. They need to be understood in the context. They only really reveal how your business is doing when you compare them to each other.
Slotegrator’s new PDF report is a comprehensive guide to online casino KPI’s, including:
- Big-picture KPIs like GGR and RTP.
- Incoming player KPIs like FD count and FD sum.
- Withdrawal vs. deposit KPIs like In-Out.
- Player behavior KPIs like active player count and AVG bet sum.
- Conversion KPIs like new visitors and CR (Dep) %.
- Retention KPIs like retention, churn, and bounce rates.
- Hybrid KPIs like ARPU, CPR, and CPFD.
In addition to serving as a complete glossary and handy reference guide for iGaming’s foundational KPIs, the report also organizes them thematically and walks you through how they intersect to reveal crucial insights into your iGaming business’s performance.
What’s more, the report displays the capacity of the Business Intelligence module in Slotegrator’s turnkey online casino platform solution to display these metrics in various charts and graphs, allowing the user to compare metrics across different time periods. This kind of analysis is essential for improving business performance.
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