The company will debut with two localised brands, PlayUzu.bet.br and BacanaPlay.bet.br, targeting Brazil’s iGaming sector.
Key points:
- SkillOnNet’s licence enables it to operate PlayUzu and BacanaPlay in Brazil’s regulated online gaming market
- Brazil’s online gambling market is projected to generate $2.9bn in annual revenue in 2025, rising to $6.3bn by 2028
- The launch follows SkillOnNet’s expansion into Peru, Mexico and Buenos Aires City
SkillOnNet has received provisional approval to operate in Brazil, becoming one of the first licensed operators under the country’s new online gambling regulations.
Its initial offerings, PlayUzu.bet.br and BacanaPlay.bet.br, will cater to Portuguese-speaking players as the market opens to regulated operators.
The regulatory framework, formalised in December 2023, introduced licensing requirements and taxation for online gaming, with market activity commencing at the start of 2025.
PlayUzu.bet.br is the Portuguese-language version of SkillOnNet’s Spanish brand, PlayUzu, which operates across Latin America. The platform promotes transparency with no wagering requirements and cashback features.
BacanaPlay.bet.br, launched in Portugal in 2020, is reportedly designed as a casual platform, reflecting its “bacana” or “cool” branding.
SkillOnNet’s expansion into Brazil builds on its existing presence in Latin America, where it operates in Peru, Mexico and Buenos Aires City.
Good to know: The company manages over 40 brands globally, delivering slot games, table games and live casino content optimised for mobile platforms
SkillOnNet’s recent partnership with R Franco Digital has further increased its content offering in Spanish-speaking regions. The deal, announced in December 2024, integrated localised slots such as Santa Fe Respin and Book of Beer into SkillOnNet’s portfolio, expanding its appeal in Latin America and Spain.
The partnership followed earlier expansions into regulated markets, including Peru and Argentina, as SkillOnNet continued to grow its presence across Latin America ahead of Brazil’s regulatory changes.
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