The deal will look to expand a presence in key markets.



CT Interactive has signed an agreement with sportsbook operator LiveScore Bet.

LiveScore Bet is one of LiveScore Group’s brands and the sportsbook is on offer to customers in the UK, Ireland, Nigeria and the Netherlands, having launched in the UK and Ireland within the last month through a deal with Kambi.

Through this collaboration, CT Interactive’s gaming technology will be combined with LiveScore Bet’s “extensive reach and user engagement,” as the pair look to create new offerings for a variety of markets.

One of the sportsbook’s offerings is a free-to-play game called ‘LiveScore Bet Squads’ and by partnering with CT Interactive, will look to create more products for its players.

CT Interactive CEO Lachezar Petrov said: “We are always very proud when we receive an opportunity to collaborate with another renowned company, such as Livescore Bet.  

“It is a brand that is developing very well, and we are sure that with our products, they will enrich their offerings and attract new clients.”

LiveScore Group CEO Sam Sadi added: “Partnering with CT Interactive allows us to broaden our service offerings and engage our audience in new and exciting ways.  

“By integrating CT Interactive’s cutting-edge gaming solutions, we can offer our users a more diverse and entertaining experience. We look forward to a fruitful collaboration.”

In recent company news, CT Interactive agreed a deal with BetHub in Bulgaria, seeing its full portfolio of HTML5 games go live with the operator.

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