这项新交易涉及一系列目标市场。  



Rightlander 与 Soft2Bet 建立了新的合作伙伴关系，这将增强该提供商在丹麦、意大利、瑞典、罗马尼亚和安大略等司法管辖区的营销合规性。  

Rightlander 目前在全球多个市场开展业务，并正在与英国的Boylesports 达成类似的广告合规协议；该合规和监控解决方案提供商自 2022 年 3 月起也已在安大略省上线。根据最新协议，该公司将帮助识别和排除 Soft2Bet 运营中任何不合规的区域，以确保该公司遵守附属机构的监管规定。  

Rightlander 销售总监 Jonathan Elkin 对此次合作发表评论：“我们很高兴与 Soft2Bet 合作，这家公司与我们一样致力于高合规标准。我们的技术将为 Soft2Bet 提供有效驾驭复杂监管环境所需的工具，并保持其诚信和可信赖的声誉。”

2024 年对于 Soft2Bet 来说是硕果累累的一年，该公司于 4 月在马耳他开设了新办事处。此前不久，该公司还进入了安大略省市场，而安大略省是此次新宣布的合作伙伴关系的目标市场。同样，该提供商还于去年 12 月  在罗马尼亚这个重点市场推出了一个新网站。

谈到这一新建立的合规合作，Soft2Bet 总法律顾问 David Yatom Hay 表示：“确保合规是我们拓展新市场时业务战略的核心组成部分。与 Rightlander 合作让我们有信心在所有运营中坚持这些标准，为我们的客户提供安全可靠的体验。”




The new deal spans over a range of targeted markets.


Rightlander has entered a new partnership with Soft2Bet, which will supplement the provider’s marketing compliance across jurisdictions including Denmark, Italy, Sweden, Romania and Ontario.  

Rightlander is currently operational in a range of global markets, with a similar advertising compliance deal with Boylesports ongoing in the UK; the compliance and monitoring solutions provider has also been live in Ontario since March 2022. This latest agreement will see the company help to identify and troubleshoot any non-compliant areas within Soft2Bet’s operations to ensure the company adheres to affiliate regulation.  

Rightlander Sales Director, Jonathan Elkin, commented on the partnership: "We are thrilled to partner with Soft2Bet, a company that shares our commitment to high compliance standards. Our technology will provide Soft2Bet with the tools needed to navigate complex regulatory environments effectively and maintain their reputation for integrity and trustworthiness."

It has been a productive 2024 for Soft2Bet, who celebrated the opening of a new office in Malta in April. Shortly before, it also entered the market of Ontario, which is a named target market for this newly announced partnership. Similarly, the provider also debuted a new website in the highlighted market of Romania in December of last year.  

Speaking on this newly constructed compliance collaboration, David Yatom Hay, General Counsel of Soft2Bet, said: "Ensuring compliance is a core component of our business strategy as we expand into new markets. Partnering with Rightlander gives us confidence that we can uphold these standards across all our operations, delivering a safe and secure experience for our customers."

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