LiveScore, the global sports media business and one of the world’s leading real-time sports update providers, has today announced former Premier League and Bulgarian football star Dimitar Berbatov as official European brand ambassador for both LiveScore Media and LiveScore Bet; two central components within the LiveScore Group sports ecosystem, across Europe.
LiveScore has been Fuelling Fans’ Passion for Sport since being founded in 1998 and has evolved to become one of the world’s best-loved media brands. This partnership underscores the brand’s commitment to enhancing the experiences of football fans worldwide through drawing on the expertise of Berbatov for content, media appearances and campaign work.
With an illustrious career spanning Manchester United, Tottenham Hotspur, and Fulham in the Premier League, the Bulgarian remains a revered figure in the sport with a strong UK profile. Berbatov was recently the ambassador for LiveScore’s ‘Extra, Added Time’ campaign, where he encourage fans to take additional time for their mental health.
As part of this campaign, throughout November, LiveScore donated £250 to charity for every key Premier League moment delivered via its app post-90 minutes.
Dimitar Berbatov, Official European Ambassador for LiveScore and LiveScore Bet, said: “I’m excited to continue my partnership with LiveScore, following the success of our ‘Extra Added Time’ campaign. Together, we’ve shown that football can inspire positive change, and I’m excited to build on that momentum.
“LiveScore has been a leader in delivering real-time football updates, always ensuring fans are at the forefront of the action. As someone who has lived and breathed the sport, I’m proud to represent the brand and look forward to helping bring fans even closer to the game we all love.
LiveScore CEO Sam Sadi commented: “We are proud to welcome Dimitar Berbatov as our brand ambassador. His iconic status in European football, combined with his ability to inspire fans on and off the pitch, makes him the perfect fit for LiveScore.”
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