The game's development saw Incentive Labs utilising data and AI to try and stand out in a "saturated" crash game market.
Key points:
- Incentive Games launches Velocity, its first Pay-to-Play Crash game with bet365 in Brazil
- The game leverages AI and data analysis to try and boost player engagement
Incentive Games has introduced Velocity, its first Pay-to-Play Crash game, in partnership with bet365 for the Brazilian market.
The game's development involved paying attention to player interaction, with Incentive Labs utilising data and AI in an attempt to boost player engagement.
Commenting on the game’s development, John Gordon, CEO of Incentive Games, stated: "While the market is saturated with crash games, Velocity stands out from the crowd.
“It is the first in a series of exciting crash game offerings and we’re so proud to be launching this groundbreaking game with bet365. With their global reach, there's no better partner to introduce 'Velocity' to the Brazilian market."
A bet365 spokesperson added: “We’re delighted to yet again partner with Incentive Games in what promises to be an amazing gaming experience for our players.”
Good to know: Incentive Games and bet365 have worked together previously on various titles, including Prize Matcher and Unleash a Mercenary
This launch follows Incentive Games' previous collaborations with bet365, including the free-to-play game Prize Matcher introduced in August 2024.
Prior to this, the companies also collaborated on another free-to-play casino game called Unleash a Mercenary which was designed to function as a sister game to the slot title Mercenary X.
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