Aviator, Spribe’s flagship crash game, will feature prominently at UFC and WWE events worldwide as part of new multiyear sponsorship agreements. The deals aim to increase the game’s visibility in global markets, particularly in the US.  



Key points:  

- Spribe will showcase Aviator branding on the UFC Octagon and at WWE marquee events

- The partnerships include logo placements, social media campaigns and premium hospitality experiences

- Aviator continues to see growth in markets like Brazil and India, with December wagers exceeding $14bn globally  

Spribe has announced multiyear sponsorship agreements with UFC and WWE to further expand the reach of its crash game Aviator. Under the deals, Aviator branding will be featured on the Octagon canvas during UFC events and at select high-profile WWE shows, supported by integrated social media campaigns and exclusive hospitality experiences.  

Nicholas Smith, VP of Global Partnerships for TKO, which oversees UFC and WWE, commented, “UFC and WWE provide brands with access to one of the most formidable marketing portfolios in sports and we’re looking forward to working with Spribe to design custom integrations within our content that will help them reach millions more consumers around the world.”  

The game has reportedly achieved strong engagement in markets such as Brazil, India and Europe and Spribe now seeks to establish a stronger foothold in the United States.  

Good to know: Founded in 2018, Spribe has licences in key markets such as the United Kingdom and reports over 42 million unique monthly active users

In 2024, Spribe partnered with AC Milan, making Aviator the football club’s official crash game.

Earlier collaborations included promotional agreements with UFC athletes Alex Pereira and Merab Dvalishvili.  

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