The pair initially agreed a deal in June 2023.



Key points:

- Betsson will continue to serve as the main sponsor and front-of-shirt partner

- The operator has a strong presence in the football world

Betsson will continue its sponsorship of Argentinian football club Boca Juniors.

The pair first partnered in June of 2023, and with this extension, the deal between them will run until December 2028.

The operator will continue to be the 35x Argentine Primera División champion's main sponsor and front-of-shirt partner.

Boca Juniors President and former professional footballer Juan Roman Riquelme said: “We are delighted. We were lucky enough to start this partnership with Betsson on 25 June 2023, and today, thanks to Betsson’s trust and the great work that is being done, we can renew it until the end of 2028.

Good to know: Betsson Group won the Social Responsibility of the Year Award at yesterday's Global Gaming Awards EMEA

“For me, this brings great happiness, and I am very grateful for the trust. I hope the future finds us celebrating together.”

Betsson Operations CEO Jesper Svensson commented: “We have always admired the rich history and legacy of Boca Juniors, and we are truly honoured to continue supporting this extraordinary club.  

“As a company with Swedish roots, we feel a deep connection through both shared history and passion. This partnership not only strengthens our presence in the region but also helps us engage with a global audience.”

Betsson Country Manager for Argentina Maximiliano Bellio added: “From the start, Boca’s leadership, especially Juan Román Riquelme, has shown great professionalism in working with us. This renewal reinforces our commitment to Latin American football and reflects our ongoing success in the region.

“With over 60 years of expertise, Betsson brings security and experience, and we are dedicated to promoting responsible gaming while enhancing the entertainment experience for legal-age fans.”

Boca Juniors is not the only football club with an affiliation with Betsson, as the operator is also a front-of-shirt sponsor of Inter and a partner of fellow Serie A side Torino FC.

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