The SweepX platform provides Primero with digital tools to establish a foothold in the US sweepstakes market, valued at $5.6bn in 2024.
Key points:
- SweepX includes features such as prize-redemption management and AI-enhanced gamification tools
- US sweepstakes market growth is projected at 43% CAGR, reaching $11.4bn by 2025
- Primero gains access to one of the most extensive sweepstakes casino content libraries available
GiG has introduced its SweepX sweepstakes platform in the US in collaboration with Primero Games, a land-based sweepstakes operator. The platform marks Primero’s first foray into the online sweepstakes space and is designed to support its expansion in the highly competitive US market.
SweepX provides Primero with a suite of tools, including a dual-wallet system, prize-redemption management, AI-enhanced gamification features and an extensive library of sweepstakes gaming content.
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The launch comes amid the rapid growth of the US sweepstakes market, which was valued at $5.6bn in 2024 and is projected to grow at a compound annual growth rate (CAGR) of 43%, reaching $11.4bn by 2025.
Richard Carter, GiG CEO, said: “The overwhelmingly positive reaction to SweepX has strengthened our belief in its potential to revolutionise the social sweepstakes casino market, further fuelling our ambitious strategic plans for growth.”
Barry Rutherford, Primero Games CEO, added: “This well-timed launch leaves us nicely placed to capture a greater share of the rapidly expanding online US sweepstakes market as we aim to grow and diversify our online gambling offering in the geography.”
Earlier this month, GiG announced a strategic partnership with Nuvei to integrate advanced payment solutions into its CoreX platform, enhancing payment processing capabilities for its operators. Additionally, GiG’s corporate restructuring in late 2024 has allowed the company to focus more effectively on its B2B technology services.
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