海外网赚游戏买量投放与产品玩法套路案例分析

飞进宿舍的蚊子 发表于 2020-9-3 00:10:01

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<section style="box-sizing: border-box; font-size: 16px;"><section style="margin-top: 10px; margin-bottom: 10px; box-sizing: border-box;"><section style="margin-bottom: -2.25em; margin-right: 5px; background-color: #f7f7f7; box-sizing: border-box;"><section style="padding: 10px; margin-bottom: 5px; box-sizing: border-box;"><section style="font-size: 17px; line-height: 2; box-sizing: border-box;"><a href="https://bbs.boniu123.cc" title="网赚游戏" target="_blank">网赚游戏</a>是当下行业热门的产品方向之一。随着国内市场的爆发式增长，网赚游戏在海外市场的变化与表现也受到越来越多的关注。今天我们再来看看最近海外网赚游戏买量以及具体代表性玩法的产品案例。</section></section></section><section style="margin-left: auto; width: 2.25em; height: 2.25em; border-right: 5px solid #05d7fa; border-bottom: 5px solid #05d7fa; box-sizing: border-box; line-height: 0;"></section></section></section>说到<a href="https://bbs.boniu123.cc">海外网赚游戏</a>，主要集中在欧美及东南亚市场。不过最近在日韩市场也出现类似产品，值得重点关注。目前海外<a href="https://bbs.boniu123.cc">网赚游戏</a>主要的难点集中在如何通过平台审核上线以及买量变现。
实际上，海外网赚游戏在上线时会关闭网赚兑换入口，只有通过审核后才会开放，并且通过搜索、榜单下载的产品为正常包体，只有通过买量广告下载安装的产品才会有网赚元素。当然更有甚者的产品会采用限制 IP 区域、手机号验证以及充值后才能显示网赚入口的骚操作。目的也是为了规避来自苹果谷歌平台的审查与用户投诉。对于海外的平台来说，他们对网赚游戏是不鼓励也不支持的态度。
<section style="margin-top: 10px; margin-bottom: 10px; white-space: normal; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; font-size: 16px; text-align: center; overflow-wrap: break-word;"><section style="padding: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; overflow-wrap: break-word;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 1.2em; height: 1.2em; transform: rotate(45deg); line-height: 0; overflow-wrap: break-word; border: 2px solid #05d7fa;"></section><section style="margin-left: -0.5em; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 1.2em; height: 1.2em; transform: rotate(45deg); background-color: #05d7fa; line-height: 0; overflow-wrap: break-word; border: 2px solid #05d7fa;"></section></section></section><section style="white-space: normal; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; text-align: center; line-height: 2; overflow-wrap: break-word;">近期海外网赚游戏买量投放排行</section>为了能更好的了解海外网赚游戏的买量情况，通过 ZingFront 获取了海外网赚买量产品的数据信息。
我们先看看一下 4 月-7 月热门海外网赚游戏广告主 TOP5（按照素材去重后排序）
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<noscript><img class="rich_pages img_loading" style="box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 389px; height: 383.031px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/202009020152431287577.png" data-ratio="0.9845758354755784" data-s="300,640" data-type="png" data-w="389"></noscript>
<img class="rich_pages img_loading j-lazy" style="box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 389px; height: 383.031px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/202009020152431287577.png" data-original="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/202009020152431287577.png" data-ratio="0.9845758354755784" data-s="300,640" data-type="png" data-w="389"><p style="max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: #ffffff; text-align: center; box-sizing: border-box; overflow-wrap: break-word;">
<noscript><img class="rich_pages img_loading" style="box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 389px; height: 383.031px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524314544646.png" data-ratio="0.9845758354755784" data-s="300,640" data-type="png" data-w="389"></noscript>
<img class="rich_pages img_loading j-lazy" style="box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 389px; height: 383.031px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524314544646.png" data-original="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524314544646.png" data-ratio="0.9845758354755784" data-s="300,640" data-type="png" data-w="389"><p style="max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: #ffffff; text-align: center; box-sizing: border-box; overflow-wrap: break-word;">
<noscript><img class="rich_pages img_loading" style="box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 389px; height: 383.031px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524328898303.png" data-ratio="0.9845758354755784" data-s="300,640" data-type="png" data-w="389"></noscript>
<img class="rich_pages img_loading j-lazy" style="box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 389px; height: 383.031px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524328898303.png" data-original="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524328898303.png" data-ratio="0.9845758354755784" data-s="300,640" data-type="png" data-w="389"><p style="max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; background-color: #ffffff; text-align: center; box-sizing: border-box; overflow-wrap: break-word;">
<noscript><img class="rich_pages img_loading" style="box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 389px; height: 383.031px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524330749943.png" data-ratio="0.9845758354755784" data-s="300,640" data-type="png" data-w="389"></noscript>
<img class="rich_pages img_loading j-lazy" style="box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 389px; height: 383.031px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524330749943.png" data-original="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524330749943.png" data-ratio="0.9845758354755784" data-s="300,640" data-type="png" data-w="389">在此前海外网赚游戏分析文章中，我们谈到了 word 类网赚游戏，而我们在观察近 90 天（20.5.17~20.8.14）word 类的广告主，发现在投放热度 TOP10 中就有 2 款为网赚类，分别是《Word Connect》和《Word Trip Pro》。这类玩法的网赚产品呈现增长趋势。
<section style="margin-top: 10px; margin-bottom: 10px; white-space: normal; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; font-size: 16px; text-align: center; overflow-wrap: break-word;"><section style="padding: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; overflow-wrap: break-word;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 1.2em; height: 1.2em; transform: rotate(45deg); line-height: 0; overflow-wrap: break-word; border: 2px solid #05d7fa;"></section><section style="margin-left: -0.5em; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 1.2em; height: 1.2em; transform: rotate(45deg); background-color: #05d7fa; line-height: 0; overflow-wrap: break-word; border: 2px solid #05d7fa;"></section></section></section><section style="white-space: normal; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; text-align: center; line-height: 2; overflow-wrap: break-word;">海外网赚游戏买量投放分析</section>在买量素材方面，国内外网赚对比差异较为明显。素材上，国内主要是各种层出不穷的小剧情，兑现方式也是主推红包。而国外直接就是素材上真钱，然后人们中奖手舞足蹈，剧情几乎是零。
在具体买量方面，罗斯基选取了几款海外网赚游戏买量情况进行展示。
Lucky Day – Win Real Money
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投放趋势： 
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主投渠道：Instagram、Facebook、Audience Network
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Word Connect
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投放趋势：
<noscript><img class="rich_pages img_loading aligncenter" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 186.698px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524364896380.png" data-ratio="0.2802704363859865" data-s="300,640" data-type="png" data-w="1627"></noscript>
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主投渠道：Instagram、Facebook、Audience Network
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Cash Dozer: Coin Pusher Arcade
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主投 FB 渠道，该渠道占总素材 63.67%
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Coin Dozer – Free Prizes
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主投还是 FB 渠道，近 30 天占总素材的 37.14% 但是其进入 8 月开始 FB 素材量明显下降。
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<section style="margin-top: 10px; margin-bottom: 10px; white-space: normal; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; font-size: 16px; text-align: center; overflow-wrap: break-word;"><section style="padding: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; overflow-wrap: break-word;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 1.2em; height: 1.2em; transform: rotate(45deg); line-height: 0; overflow-wrap: break-word; border: 2px solid #05d7fa;"></section><section style="margin-left: -0.5em; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 1.2em; height: 1.2em; transform: rotate(45deg); background-color: #05d7fa; line-height: 0; overflow-wrap: break-word; border: 2px solid #05d7fa;"></section></section></section><section style="white-space: normal; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; text-align: center; line-height: 2; overflow-wrap: break-word;">海外网赚游戏特色产品玩法案例</section>1、投放了苹果搜索广告，充过值的用户才能体现
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首先介绍一款“技惊四座”的游戏《Bubble Cash》。游戏上线于 2019 年 9 月 30 日，累计更新 15 次，以修复 bug，优化体验，丰富功能为主。截止 2020 年 8 月 25 日，《Bubble Cash》在 iOS 美榜排名 240。
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虽然从榜单成绩来看，《Bubble Cash》并不优秀，但是为何单独拿出来说呢？
首先，《Bubble Cash》投放了苹果搜索广告，高调宣传自己的产品。
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其次，《Bubble Cash》的商店图中，清晰表明自己是一款网赚游戏，可以赢真钱。
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此外，游戏中明确要求，充值一次才能看到提现的功能。而充值渠道为信用卡或 PayPal，完全绕过了苹果支付。其中信用卡充值需要输入卡号，而 PayPal 充值则弹出地区限制，即使更改了网络地址也无法解决，推测其检测的是设备的物理地址。
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玩法方面，《Bubble Cash》的核心玩法是泡泡龙模式，并无不同之处。但其特殊的地方在于，每开始一局游戏，需要花费一定数量的本金（类似斗地主的豆子），每局有多名玩家共同进行，在限定时间内积分最高的前三名玩家，按顺序获得奖池内的奖励。
游戏按照本金门槛的差异，设置了多种场次（还是类似斗地主），入场门槛越高，奖池总额越高。游戏内货币分两种：钻石和钱。钻石是游戏内可产出的货币，如对局、看广告等，钱是内购充值获得或邀请好友。
钻石仅能进入最低端的 2 个档次的对局，最低端局奖励是钻石，第二低端局奖励为金钱。此外所有级别都需要金钱才能进入。
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综上所述，《Bubble Cash》是一款泡泡龙玩法的网赚游戏，其明目张胆的投放苹果广告，以及在商店图直白的展示赢钱等内容，着实让大家感到一丝惊讶。
2、与博彩玩法相融合，累计数千万
第二款产品是《Lucky Day – Win Real Money》。
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根据 ZingFront 检测，这款产品在 2020 年 Q2 期间，一直保持第一名的投放规模，且大幅领先第二名。以 7 月为例，《Lucky Day – Win Real Money》去重后投放创意为 1261，超过第二名 10 倍。
基本信息方面，《Lucky Day – Win Real Money》是由 Lucky Day Entertainment, Inc. 发行的产品，旗下还有另一款产品《Dice Kings》，根据 Google Play 的信息显示，《Lucky Day – Win Real Money》累计下载量数千万次。
<noscript><img class="rich_pages img_loading aligncenter" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 341.914px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524572275325.png" data-ratio="0.5158020274299344" data-s="300,640" data-type="png" data-w="1677"></noscript>
<img class="rich_pages img_loading aligncenter j-lazy" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 341.914px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524572275325.png" data-original="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524572275325.png" data-ratio="0.5158020274299344" data-s="300,640" data-type="png" data-w="1677">
接下来看下产品玩法，《Lucky Day – Win Real Money》没有常说的核心玩法，合适将大量的现实中的博彩类游戏进行整合，也就是说《Lucky Day – Win Real Money》是一款“大杂烩”型游戏。游戏中包含了各种玩法，如刮刮卡、转盘、赌桌、彩票等，全部都是现实中常见的形式。
<noscript><img class="rich_pages img_loading aligncenter" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 293.041px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524574771899.png" data-ratio="0.4416403785488959" data-s="300,640" data-type="png" data-w="1268"></noscript>
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虽然玩法都常见，但《Lucky Day – Win Real Money》的特点在于，将所有玩法进行整合，并且限制了每日的游戏次数。也就是说，《Lucky Day – Win Real Money》模拟出一种，每天买一次彩票，或者每天买一次刮刮卡的体验。了解这些活动的一定不陌生，每次路过小商店看见出售刮刮卡，很可能顺手买几张刮一下。中奖了开心，没中奖也不难受，甚至成为了一种日常消费习惯。
游戏中，不同玩法的奖励也有区别。例如一些玩法的奖励是金币，另外一些则有概率获得金钱。金币可用于兑换礼品卡或奖品，但是奖品需要的金币数额较大。
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买量方面，《Lucky Day – Win Real Money》前三的投放渠道为 Instagram、Facebook、以及 Audience Network。投放素材以视频为主，广告创意包含大量的真钞，以及得奖后的兴奋的人等。
<noscript><img class="rich_pages img_loading aligncenter" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 474.854px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524632293663.png" data-ratio="0.7175324675324676" data-s="300,640" data-type="png" data-w="1232"></noscript>
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由此可见，《Lucky Day – Win Real Money》是一款面向“彩票”爱好者的网赚游戏，通过汇总现实中常见的各类玩法，并加以每日次数的限制，让这批用户沉浸在“每天玩一次，万一哪天赚钱了”的心态中，持续贡献留存和广告收入。
3、word 类网赚游戏代表
最后再来看一款文字类网赚投放规模最大的产品《Word Connect.》。
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<img class="rich_pages img_loading j-lazy" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 100px; height: 100px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524634527672.png" data-original="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524634527672.png" data-ratio="1" data-s="300,640" data-type="png" data-w="100">
游戏上线于 2020 年 6 月 29 日，上线后基本维持在美榜 100-200+名次之间。
<noscript><img class="rich_pages img_loading aligncenter" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 236.057px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524642327237.png" data-ratio="0.35516969218626676" data-s="300,640" data-type="png" data-w="1267"></noscript>
<img class="rich_pages img_loading aligncenter j-lazy" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 236.057px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524642327237.png" data-original="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524642327237.png" data-ratio="0.35516969218626676" data-s="300,640" data-type="png" data-w="1267">
《Word Connect.》的玩法方面并无特色。游戏每个关卡会提供几个字母，玩家需要将字母按不同顺序连线，拼出不同单词即可。过关后可获得金币和四叶草奖励，金币用于获取提示，四叶草则为游戏积分。
<noscript><img class="rich_pages img_loading aligncenter" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 358.525px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524655523314.png" data-ratio="0.5410094637223974" data-s="300,640" data-type="png" data-w="1268"></noscript>
<img class="rich_pages img_loading aligncenter j-lazy" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 358.525px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524655523314.png" data-original="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524655523314.png" data-ratio="0.5410094637223974" data-s="300,640" data-type="png" data-w="1268">
变现方面，《Word Connect.》当前版本仅为激励视频变现，用于获取额外金币或体力。当玩家越来越接近提现目标，但是没有体力的时候，只能通过频繁观看激励视频获取体力。
另外，通过关卡后会获得“现金”奖励，游戏提示为累计到 100 元后可提现。前期奖励数额比较高，每过一关奖励 3 元以上，但后续奖励会不断减少。至于是否能够暂满 100 元提现，我想下图可以印证一些猜测。
<noscript><img class="rich_pages img_loading aligncenter" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 1429.22px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="https://cdn.shortpixel.ai/client/q_glossy,ret_img/http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524657645380.png" data-ratio="2.1657407407407407" data-s="300,640" data-type="png" data-w="1080"></noscript>
<img class="rich_pages img_loading aligncenter j-lazy" style="font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; text-align: center; white-space: normal; background-color: #ffffff; box-sizing: border-box; overflow-wrap: break-word; visibility: visible; width: 661px; height: 1429.22px;" alt="海外网赚游戏买量投放与产品玩法套路案例分析" src="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524657645380.png" data-original="http://www.hddpm.cn/wp-content/uploads/SKYTechRes/2020/09/02/2020090201524657645380.png" data-ratio="2.1657407407407407" data-s="300,640" data-type="png" data-w="1080">
综上所述，《Word Connect.》是一款常见的 word 类网赚游戏，游戏通过前期的高额奖励，吸引玩家持续留存并观看广告，但最终能提现的概率微乎其微。
<section style="margin-top: 10px; margin-bottom: 10px; white-space: normal; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; font-size: 16px; text-align: center; overflow-wrap: break-word;"><section style="padding: 5px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; overflow-wrap: break-word;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 1.2em; height: 1.2em; transform: rotate(45deg); line-height: 0; overflow-wrap: break-word; border: 2px solid #05d7fa;"></section><section style="margin-left: -0.5em; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: middle; width: 1.2em; height: 1.2em; transform: rotate(45deg); background-color: #05d7fa; line-height: 0; overflow-wrap: break-word; border: 2px solid #05d7fa;"></section></section></section><section style="white-space: normal; max-width: 100%; box-sizing: border-box; font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif; letter-spacing: 0.544px; background-color: #ffffff; text-align: center; line-height: 2; overflow-wrap: break-word;">总结</section>就像超休闲游戏一样，国内外网赚游戏也呈现出两种发展方向。国内网赚游戏更加偏好与休闲玩法结合，而海外网赚游戏更加偏好与现实中存在的菠菜类玩法相融合，目标用户也更加偏向喜好这些博彩玩法的用户。
究其原因还是用户人群价值以及平台渠道、国家地区政策限制所决定。今年行业产品的留存数据整体呈现下滑，在游戏内增加成长数据或是网赚元素成为趋势。只是由于网赚游戏的买量模型与数据体系有别于游戏产品，特别在头部产品效益明显的情况下，这类产品并不好做。随着用户不断的成熟，是真的给钱，还是套路玩家，才是网赚游戏需要斟酌的地方。平台对于产品合格以玩家投诉方面的处理只会越来越严格。这也是我们未来做产品需要重视的地方。
最后整理了一些海外网赚游戏产品设计中套路，供大家参考：
1、不领取现金时，会显示一大笔钱，但领取时，每次金额都很小。
2、玩到一定关卡之后，广告拉取永远失败。
3、金钱累计到快提现的门槛时，每次只给 1 分钱，最后不给钱。
4、金钱积累到快提现的门槛，广告拉取一直处于 loading。
5、金钱积累到快提现的门槛，App 无法打开。
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海外网赚游戏买量投放与产品玩法套路案例分析