William Hill 与 2mee 合作推出 HoloMessage® 玩家参与解决方案
与横幅广告相比，HoloMessage® 解决方案的提升幅度达到了 340%。威廉希尔 (William Hill) 已与技术平台 2mee 达成协议，以期增强玩家参与度。
通过这笔交易，威廉希尔将利用 2mee 专有的 HoloMessage® 解决方案，在其网站和应用程序上以可点击的弹出窗口的形式传递来自其团队和品牌影响者的视频信息。
影响者将在自己的智能手机上录制信息，这些信息将通过 2mee 平台在战略要点传送至目标客户。
在首次利用该平台开展的活动中，William Hill 利用 HoloMessage® 瞄准细分受众，希望吸引玩家选择加入营销活动。
因此，与持续存在 31 天的横幅广告相比，单一影响者 HoloMessage® 的参与度提升了 340%。
除此之外，HoloMessage® 解决方案还可用于留住玩家、赢回玩家以及吸引新玩家。
2mee 首席执行官詹姆斯·莱利 (James Riley) 表示：“我们很高兴能与如此高素质的运营商合作，威廉希尔 (William Hill) 从首次部署 2mee 的 HoloMessage® 以来，就获得了参与度、注册量和最终收入的显著提升。
“这当然只是我们合作的开始，我们已经确定了 HoloMessage® 可以加强参与度、培养品牌忠诚度并最终显著提高客户终身价值和收入的许多其他领域。”
William Hill 个性化与产品主管 Matt Baulk 补充道：“我们首次部署 HoloMessage® 就取得了显著的成功，这让我们能够将其使用范围扩展到客户旅程中的各个接触点，从合规消息传递到体育博彩优惠。
“从记录到部署，该技术的简单性使其非常用户友好。”
在其他公司新闻中，威廉希尔 (William Hill) 最近被确认为苏格兰职业足球联赛 (SPFL)的新冠名赞助商。
The HoloMessage® solution offers a 340% uplift compared with banner ads.
William Hill has agreed a deal with technology platform 2mee as it looks to enhance its player engagement.
Through the deal, William Hill will utilise 2mee’s propriety HoloMessage® solution to deliver video messages from its team and brand influencers as clickable pop-up's across its website and app.
Influencers will record messages on their smartphones, which will go through the 2mee platform to target customers at strategic points.
In its first campaign using the platform, William Hill targeted a segmented audience with a HoloMessage® which looked to drive players to opt-in for marketing campaigns.
As a result of this, the single influencer HoloMessage® saw a 340% uplift in engagement compared with a persistent banner ad being present for 31 days.
On top of this, the HoloMessage® solution can be used for retaining players and winning back players to a site, as well as attracting new players.
2mee CEO James Riley said: “We are thrilled to be working with such a high-calibre operator and for William Hill to have enjoyed such a significant uplift in engagement, sign-ups and ultimately revenues from the very first deployment of 2mee’s HoloMessage®.
“This is of course just the start of our partnership and we have already identified many other areas in which HoloMessage® can strengthen engagement, foster brand loyalty and ultimately provide a significant boost to customer lifetime value and revenue.”
William Hill Head of Personalisation & Product Matt Baulk added: “We've achieved remarkable success with our initial deployment of HoloMessage®, leading us to expand its usage across various touch points in the customer journey, from compliance messaging to sportsbook offers.
“The technology's simplicity, from recording to deployment, makes it incredibly user-friendly.”
In other company news, William Hill was recently confirmed as the new title sponsor of the Scottish Professional Football League (SPFL).
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